The Zhenru (Zhenruzhen) Subdistrict E-commerce Industry Alliance was established at an e-commerce conference on Sept 16, signifying a shift from individual efforts to collaborative growth in the e-commerce sector of the subdistrict in Shanghai's Putuo district.

As the digital economy rapidly evolves, the e-commerce industry is emerging as a vital force driving consumer growth and industrial upgrades.

Against such a backdrop, representatives of nearly 35 key e-commerce companies in the subdistrict gathered to discuss the future of e-commerce development and explore new opportunities for cooperation. The alliance aims to further promote resource integration and collaboration.

"E-commerce allows us to quickly respond to consumers' preferences in different regions, enabling precise product innovation and regional customization," said a representative from Shanghai Yihe Trading Co. "Zhenru's e-commerce ecosystem provides us with a strong growth momentum."

The alliance is expected to address the needs of businesses and represent a significant step towards creating a high-level e-commerce ecosystem in Zhenru, contributing to the region's high-quality development.

A representative from Shanghai Changxin Enterprise Co highlighted the advantages of Putuo's strategic location and Zhenru's resources, saying the alliance serves as a catalyst for frequent communication and collaborative innovation among local enterprises.

In recent years, Putuo has been working to improve its business environment, actively supporting the development of emerging industries, including e-commerce. With projects like the Zhenru sub-center H-shaped underground passage underway, the regional connectivity and commercial capacity of the subdistrict are continuously improving, offering promising prospects for e-commerce enterprises.