The 2025 Shanghai International MCN Conference opened in Shanghai's Putuo district on June 5, gathering global digital advertising leaders, MCN agencies, e-commerce platforms, over 100 industry leaders, and more than 160 brands.

At the conference, a cooperation initiative was launched, centered on the MCN-empowered integrated development of culture, tourism, commerce and sports within the industrial innovation belt along the Shanghai-Nanjing corridor, to create a cultural tourism consumption region which pools resources for investment attraction and industrial advancement.

The China MCN Industry Development Report (2025), compiled by the conference and Fudan University, was also released at the event, offering a systematic analysis and forward-looking perspectives on the industry.

Keynote speakers from industrial giants like BOP Consulting, Alibaba.com, and JD Retail, shared insights on industry evolution.

The event featured a brand promotion fair, exhibiting over 160 global brands spanning eight categories like food, beauty, home goods, and fashion.

This facilitated collaborations with digital advertisers, influencers, and distribution channels for brand expansion.

Moreover, the conference revealed the rankings of six major agencies and two prominent brand rankings, honoring leaders for their achievements in content creation, technological applications, and international expansion.

Putuo, a major player in Shanghai's efforts to become an international digital advertising hub, is bolstering its MCN ecosystem through innovation and industrial transformation.

Its strategic roadmap involves promoting collaborative innovation, enhancing the industry landscape, and advancing capabilities to establish a cutting-edge industrial hub.