Shanghai Changfeng Cultural Tourism Development Co Ltd is partnering with Chung Hwa Pencil to launch a unique cultural product: the "Banma Suhe" X Chung Hwa Pencil collaboration set.
Changfeng Cultural Tourism has dedicated itself to creating the "Banma Suhe" cultural brand. By using innovative designs and diverse formats, they seamlessly blend Putuo's natural landscapes and cultural history, vividly showcasing the history, vibrancy and colors of the Suzhou Creek waterfront.
Chung Hwa Pencil, a benchmark in China's pencil industry since the 1930s, uses the trademark "Chung Hwa," an old-style spelling of the Chinese word of “China,” to reflect national pride and cultural confidence. Even in the digital age, Chung Hwa Pencil remains true to its roots, continuing to write its legend with excellent quality and innovative designs.
This collaboration set features a Memphis style, drawing inspiration from diverse art styles such as pop art, Eastern art and African and Latin American art, characterized by bold color usage and free-form geometric combinations.
Zhang Yi, the brand manager of "Banma Suhe," further explained: "We are integrating the spirit of breaking conventions and embracing change into the design of 'Banma Suhe' cultural products. In this Banma Suhe X Chung Hwa Pencil collaboration set, we focus on the dual transmission of creativity and culture. We hope this product allows more people to experience the innovative spirit of 'Banma Suhe,' appreciate the design aesthetics of the Memphis style, and enjoy the exceptional quality of Chung Hwa Pencil."