Shanghai Fumanjia Convenience Co., Ltd., better known as FamilyMart, has been selected as a model case for the 2024 “integrity in business” initiative.
This recognition highlights the company’s dedication to promoting a culture of integrity and continually enhancing the quality of its services, contributing valuable insights and experience to Shanghai’s development as a global consumer hub.
The name "Fumanjia" may not ring a bell for many consumers, but almost everyone is familiar with the "FamilyMart" convenience stores. FamilyMart is operated by Shanghai Fumanjia Convenience Co., Ltd.
"Welcome to FamilyMart!" is a familiar greeting heard at every FamilyMart store across the city. With over 1,500 stores in Shanghai and nearly 3,000 nationwide, FamilyMart has become a trusted brand, thanks to Fumanjia’s unwavering commitment to its core value: "Always New & Fresh."
"Ensuring the safety of our consumers' food is our top priority and the foundation of our integrity," said Tong Weiguo, assistant vice president of Fumanjia. FamilyMart has implemented a comprehensive food safety management system to safeguard the quality and safety of its products.
The company’s rigorous supplier selection process involves working with industry-leading third-party auditors to conduct assessments and conducting unannounced audits to ensure that all suppliers meet strict standards for production and processing.
In addition to a complete digital tracking management system, FamilyMart remains customer-centric, continuously innovating and offering unique products to meet the diverse needs of its consumers. Statistics show that FamilyMart consistently offers more than 3,000 products, with a 70% annual product update rate, ensuring that customers always find something new and relevant.
In response to evolving consumer needs, FamilyMart has introduced the "Five Meals a Day" concept, transforming its stores into a "Canteen for All." This concept includes the traditional three meals (breakfast, lunch, and dinner) along with two additional options (afternoon tea and late-night snacks), providing round-the-clock service to meet the varied and immediate needs of customers throughout the day.
