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Putuo malls celebrate Qixi Festival

August 05, 2022 |

Shopping centers and retailers in Putuo District tried to lure customers with discounts and free coupons as part of their efforts to celebrate Qixi Festival, also known as Chinese Valentine’s Day, on Thursday.

Leading jewelry brands, including Lao Feng Xiang, Chow Tai Fook, Kimberlite Diamond, and Leysen, showcased high-end designs at the launch ceremony and revealed their promotional activities for the festival.

The annual two-month Double Five Shopping Festival also kicked off across the city on Sunday, with various promotional campaigns and activities to be held to boost consumption.

The city is accelerating the construction of a modern metropolis with international influence, Shanghai Mayor Gong Zheng said at the opening ceremony of the 3rd Double Five Shopping Festival and the 2022 International Consumer Season.

Shanghai accounts for about half the national retail sales of luxury goods, and saw the largest number of new stores open last year.

In 2021, Shanghai’s total sales of gold and silver jewelry amounted to 62.7 billion yuan (US$9.3 billion), a surge of 30.3 percent year on year and the second fastest growth of all social consumer goods categories, after office supplies. Shanghai accounted for a seventh of the nation’s diamond sales.